Viva Brother / Famous First Words / Universal
Buried beneath indie and pop’s rampage on UK music, the lads of Viva Brother present a sound that’s refreshing rather than stale, overdone and distasteful. It’s no secret the Slough quartet have a knack for addictive britpop in the vein of Oasis and The Stone Roses and their attitude is as equally flamboyant as the Arctic Monkeys in 2006, but their thirst to perform is overlooked. Going from rural utopia to throwing out harmonies to crowds spilling out into the street in Austin isn’t a touching script crafted by a faceless major label. It’s more of a tangible storyline, with Famous First Words being a rough copy. Ignore the signs of a britpop revival and Viva Brother’s debut is a hook-laden piece of work mixing different shades of simplicity to choke out your attention.
“Time Machine” cracks the whip with a grime-brushed riff that floods into Leonard Newell’s eminent voice that casually flirts with pitch (“David, “Still Here”). When Newell isn’t caught up being reckless with melodies, his mates are keen on unleashing radio-heavy rhythms and playful exclamations (“New Year’s Day”, “High Street Low Lives”) that embellish Famous First Words. “Electric Daydream” has a Gallagher feel to it but “Darling Buds Of May” differentiates Viva Brother from any act, merging ego with vocal art and a handful of modern rock guitar. Call it formulaic, cliched or reserved, there isn’t a single Brit act resuscitating a casket-ready sound that shaped a movement. Underneath it all, one could say they’re just being audacious innovators.
Download: “Darling Buds Of May”, “High Street Low Lives”
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