VIDEO: Purity Ring – “Lofticries”

Accenting their videos for “Fineshrine” and “Belispeak”, PURITY RING’s new clip for “Lofticries” continues to sew together artistry with obscurity and underlines it with a pretty cold chill. Directed by AG Rojas, the video itself goes by the theme of “exploring the stoicism of psychically connected characters confronted by surreal, climactic moments”. In other words, if you didn’t listen to the duo’s incredible debut, you should probably make this your starting point. 

Purity Ring’s Shrines is in stores everywhere via 4AD

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