It’s that time of year again. The 32nd edition of the SXSW Music Festival hits Austin, Texas, next week (March 12th) and it’s pretty insistent on going back to basics. This year’s programming is home to film-fest shindigs, gaming sessions, comedy shows, and niche tech sims but it has traded in the Doritos hellscapes for smartly curated showcases (see The Fader Fort, Gorilla vs. Bear) that lean on discovery. The best part is that for every festival vet — including Action Bronson, Tinashe, Ted Leo, Hinds, and Wavves — there are hundreds of buzz acts that are chomping at the bit to become your new vice. We singled out 40 new faces from this year’s lineup so grab your mom and some headgear, and party on.
For the full list of performers, keep tabs on @atxconcert and the SXSW Schedule
AJ TRACEY
File next to: Giggs, Section Boyz || iTunes / Spotify / SXSW Schedule
ANNA BURCH
File next to: Hovvdy, Phoebe Bridgers || iTunes / Spotify / SXSW Schedule
BAD GYAL
File next to: Kali Uchis, Lumidee || iTunes / Spotify / SXSW Schedule
BAMBARA
File next to: Girl Band, Disappears || iTunes / Spotify / SXSW Schedule
THE BRITANYS
File next to: Drowners, Twin Peaks || iTunes / Spotify / SXSW Schedule
CAROLINE ROSE
File next to: Angel Olsen, TORRES || iTunes / Spotify / SXSW Schedule
COLD FRONTS
File next to: GRMLN, The Orwells || iTunes / Spotify / SXSW Schedule
DEATH BELLS
File next to: Cloakroom, Merchandise || iTunes / Spotify / SXSW Schedule
DERMOT KENNEDY
File next to: Glen Hansard, Vance Joy || iTunes / Spotify / SXSW Schedule
DUCKWRTH
File next to: Smino, Brent Faiyaz || iTunes / Spotify / SXSW Schedule
FAYE WEBSTER
File next to: Jay Som, Julia Jacklin || iTunes / Spotify / SXSW Schedule
FRIGS
File next to: Shopping, Odonis Odonis || iTunes / Spotify / SXSW Schedule
G FLIP
File next to: Kimbra, The Internet || iTunes / Spotify / SXSW Schedule
GOAT GIRL
File next to: Girl Ray, Honeyblood || iTunes / Spotify / SXSW Schedule
GULFER
File next to: Oso Oso, Glocca Morra || iTunes / Spotify / SXSW Schedule
GUS DAPPERTON
File next to: Mac DeMarco, Walter TV || iTunes / Spotify / SXSW Schedule
HATER
File next to: Cults, Dum Dum Girls || iTunes / Spotify / SXSW Schedule
HELENA DELAND
File next to: NADINE, TOPS, Wet || iTunes / Spotify / SXSW Schedule
IAMDDB
File next to: RAY BLK, Little Simz || iTunes / Spotify / SXSW Schedule
JOJI
File next to: Rich Brian, Sonder || iTunes / Spotify / SXSW Schedule
KOJO FUNDS
File next to: Kranium, Abra Cadabra || iTunes / Spotify / SXSW Schedule
MEN I TRUST
File next to: Fazerdaze, Yumi Zouma || iTunes / Spotify / SXSW Schedule
MOANING
File next to: METZ, Preoccupations || iTunes / Spotify / SXSW Schedule
MT. JOY
File next to: Wild Child, Olden Yolk || iTunes / Spotify / SXSW Schedule
NOT3S
File next to: J Hus, Krept & Konan || iTunes / Spotify / SXSW Schedule
PALE WAVES
File next to: The 1975, Circa Waves || iTunes / Spotify / SXSW Schedule
PARTNER
File next to: Charly Bliss, Diet Cig || iTunes / Spotify / SXSW Schedule
PRINCESS NOKIA
File next to: Angel Haze, A$AP Ferg || iTunes / Spotify / SXSW Schedule
RATBOYS
File next to: Girlpool, You Blew It! || iTunes / Spotify / SXSW Schedule
R.LUM.R
File next to: Gallant, Xavier Omar || iTunes / Spotify / SXSW Schedule
RYAN PLAYGROUND
File next to: Ryan Hemsworth, Elohim || iTunes / Spotify / SXSW Schedule
THE SHACKS
File next to: Chairlift, Molly Burch || iTunes / Spotify / SXSW Schedule
SHAME
File next to: Priests, Sleaford Mods || iTunes / Spotify / SXSW Schedule
SOB x RBE
File next to: G Perico, Rich The Kid || iTunes / Spotify / SXSW Schedule
SOCCER MOMMY
File next to: Daddy Issues, Snail Mail || iTunes / Spotify / SXSW Schedule
STELLA DONNELLY
File next to: Kevin Morby, Whitney || iTunes / Spotify / SXSW Schedule
SUNFLOWER BEAN
File next to: Lo Moon, Dream Wife || iTunes / Spotify / SXSW Schedule
SUZI WU
File next to: Tei Shi, Superorganism || iTunes / Spotify / SXSW Schedule
VARSITY
File next to: Cayetana, Pet Symmetry || iTunes / Spotify / SXSW Schedule
VUNDABAR
File next to: The Babies, Hockey Dad || iTunes / Spotify / SXSW Schedule