Low and behold, KENDRICK LAMAR has dropped a brand new song. “The Blacker The Berry” clocks in at five minutes and it runs amok with a grimy Boi-1da beat, a hook from Assassin, and a laser-sighted focus on the fact “black don’t crack”. It’s the complete opposite of that one stand-alone single that won him two Grammys last night (Best Rap Performance, Best Rap Song), but if you praised good kid, you’re going to bump this until your earlobes peel. Hit the play button above.